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ANNOUNCEMENT

Bill Woods Joins Coral Technology as
Head of Sales

New York, NY – August 1, 2025 – Coral Technology, a SaaS leader transforming revenue management for the Media & Entertainment industry, is excited to welcome Bill Woods as Head of Sales.

In this newly created role, Bill will lead Coral’s go-to-market strategy, drive pipeline growth, and support expansion across digital-first streaming models (SVOD, FAST, TVOD) verticals, linear broadcast, and PayTV operators.

Bill brings over two decades of experience in enterprise SaaS, media & entertainment tech, and digital transformation. His track record includes leadership roles at Qvest, Whip Media Group (Mediamorph), Evergent, and Hewlett-Packard – delivering sustained growth across verticals that include Hollywood studios, Channels, PayTV Operators/Global Telcos, and high-growth startups. He’s known for building and mentoring top-performing teams, entering new markets, and aligning customer needs with solution capabilities.

“Bill’s deep knowledge of the media and streaming space, paired with his ability to scale enterprise sales, will be a game-changer for Coral as we continue to grow,” said Alex Kulick, CEO of Coral Technology.

Bill's career spans individual contributor, player-coach, and executive leadership roles. He began as a programmer and brings a rare combination of technical acumen and business execution – making him uniquely equipped to support Coral’s clients through rapid industry change.

“I’m thrilled to join Coral at a time when M&E companies are looking for smarter, modern ways to manage their financial workflows,” said Bill Woods. “The team, the product, and the timing are exactly right.”

📍 Based in New York, NY, Coral Technology offers a data-driven SaaS platform purpose-built to modernize financial processes for the Media & Entertainment industry. Learn more at www.coralmsp.com.

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